Media Buying

Buying is an art of negotiation, renegotiation and more negotiation. Negotiation is not only about rates for ad placement, it is for securing a placement schedule that will meet your needs. It is also about obtaining added value options that extend the reach of your plan and building a team of media vendors who will work hard to assist you in growing your business.

The counterpart to negotiation is the follow through. We take the time to evaluate each and every invoice to verify that your advertising campaign ran as ordered, scheduled and budgeted. If it does not, we work on your behalf to identify the best resolution for the discrepancy. Often that means not paying for advertising that didn't run as ordered.