The crowning of waterpark royalty.

King’s Pointe is the main component of the Midwest resort development Project AWAYSIS. A delayed launch of the facility made maximizing impact through a consistent brand message vital to its adoption as a valued tourism destination.

With the creation of a formal marketing plan, targeted research and structured creative processes, Mission Creative unified King’s Pointe through channels that included a mascot personality and Web site awarded best of the year. With efficient control of its budget, King’s Pointe has met property goals and personified its namesake.