In typography, a variety of illustration techniques are made by using glyphs that have been modified and created.  The arrangement of type involves the selection of typefaces, point size, line spacing, and kerning also described as adjusting spaces between groups of letters.  Typography is being used in all aspects of letter design and application by all sorts of people such as graphic designers, art directors, comic book artists, and graffiti artists to name a few.  If you use typography properly, you can strengthen the brand of your company while also conveying a meaningful message.  Next time you're looking at an advertisement, see if this inspiring trend is what drew you to it.

This link has 50 Ad Designs Featuring Typography...Check them out!

http://www.noupe.com/inspiration/gorgeous-typography-examples-in-advertising-design.html