Psst! eMarketer has published a story on online video content and how it spreads, and research suggests nothing beats the tried-and-true personal recommendation. Although social media exists as a platform for word-of-mouth communication, a distinction is made between it and "verbal" word-of-mouth – actually talking to someone in-person or over the phone. It likely isn't a testament to social media's ineffectiveness, but rather the potency of traditional word-of-mouth. Read about the findings more through the link below.

Read - "Video Viewers Spread the Word" at eMarketer