Lady GaGa-Marketing/Promotional Phenom

Many people ask how the 23 year old music star has achieved so much in such a short period of time (the only other music artist to compare is Madonna which is Gaga's idol) and the answer is Social Media.  Lady Gaga knows where her fans are and goes to them.  Along with the usual -radip play-  she is turning to many other methods of getting her music and image out there.  She has previewd her videos at LadyGaga.com (in which so many viewers watched it that it crashed the site), along with youtube, Vevo-a music site-has posted her videos, and she has let all her fans know where to find her and her music on her twitter and facebook sites.  Lady Gaga also adds her own spin and edge to traditional print ads and commercials which attracts a whole new generation of fans because she Isn't Afraid to Push the Envelope and put herself out there!  I am very excited to see what the future holds for Lady Gaga, and am very impressed with how she stays true and loyal to her fans with all of her success.  We could use more celebrities like her.

Categories: Community Marketing

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