As a high-fashion luxury goods manfacturer, Hermes is in the image-seling business. And although swaths of fabric may not be part of that, Hermes' Tokyo branch uses a little storefront magic for something passerbies won't soon forget. How's it done? Well, according to one commenter:

The fan / air tube is mounted up in the ceiling, pointing almost straight down and slightly to the rear of the scarf, and they generate a somewhat turbulent air movement. The bar the scarf is suspended on is heavy enough that the fan does not affect it. The bottom corners of the scarf are weighted just enough that when the fan blows down, it's the center of the featherlight silk scarf that bellows out first and most, giving the impression that the direction of the air movement comes from the screen.

Why, yes, of course.

[via Gizmodo]