With an economic rain cloud still hovering this holiday season, Campbell Soup Co. is adjusting to changing client behavior with CampbellsKitchen.com, a site dedicated to recipes and holiday favorites for chefs in the making. The move comes after more consumers are cutting costs by dining out less.

Not to be outdone, General Mills has followed suit with Tablespoon.com, a place where users can explore and create customized recipes to share on Facebook and Twitter. It seems creative application through the Web during these hard times is one way for companies to reach out to their consumers.

Read - "Recession Leads Campbell to Overhaul Cooking Site" at Advertising Age