In order to learn how to best brand your company it's important to first figure out what a brand is.  Your brand is your corporate identity.  It's way more than just your logo on your letter head, signs, and your business name.  It is what separates you from the rest.  A strong brand can take a business to a whole new level.  An effective brand is one that tells the whole who you are, what you do, and how you do it.  At the same time it establishes credibility and revelance with your prospective customers.  The brand of your company also shows how your company is perceived by customers.  It an add value to your business.  Clothing with the initials CK for Calvin Klein are worth more than AE for American Eagle.  Brand helps you differentiate you business from others and make your marketing more effective and efficient.  There are 5 Steps to creativing an effective brand for your company.

1) Write a Mission Statement

2) Describe what you are branding

3) Identify and describe your Target Market

4) List names that suggest the key elements from your mission statement

5) List tag lines that reinforce your mission statement

Once you have a brand, you need to create an effective logo for your brand.  Something that will stand out and show what your company is to your customers.  Consistently use your logo to get it out in the world so people recognize it.

http://www.youtube.com/watch?v=pJgtcPNXeJ0

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