Avatar trailer features interactive content, social media
Avatar, the uber-expensive, uber-hyped James Cameron picture that has been on-again off-again for more than a decade, comes out next month. And as one of the most expensive movies of all-time, a major marketing push has followed suit, including an interactive Avatar trailer built upon the Adobe AIR framework. It allows the user to click on objects in the trailer to learn more and integrates Twitter, YouTube and Flickr to ensure connectivity to all the latest movie info. It rests as a great way to guarantee an audience stays informed and discovers more in the process, and may become the de facto standard in interactive digital content. But enough talking, go and try it for yourself already.
Read - "Avatar + Interactive Trailer + Twitter = Awesome" at Mashable