Lady GaGa-Marketing/Promotional Phenom

Not only is the singing sensation Lady Gaga catching the eye of virtually everyone around the world because of her out there looks and her personal saavy music that is creating a phenom in the music world, but she is also attracting marketing directors and advertisers all over the world.  She not only has 2.8 twitter followers, 5.2 million facebook followers, been on muliple print ads and commercials, has Virgin mobile sponsoring her Monster Ball tour, has created her own brand of headphones with her record company, has created her own pink lipgloss with M.A.C. cosmetics, and has been asked by Polaroid to help create new products for them with her edge all within the first year of her debut album.

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- Posted by Mission Creative

Religion turns to Social Media

Religious institutions are now turning to the social media craze like everyone else.  Social media is allowing companies and institution to connect with thousands if not millions of people every minute.  Facebook, Twitter, MySpace, and Flickr are taking over the media because it has connections that institutions are looking for.

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- Posted by Mission Creative

Pepsi Skips Superbowl

Every year, millions of people tune into the Superbowl for one reason: To watch the TV commercials.  This year the price of a 30 second commercial is $2.5-3 Million depending on the time slot it will air.  This seems like an extrodinary amount of money or a 30 second ad, but when you consider that there are on average 100 million people that watch the Superbowl the money is well worth it.  Pepsi is always a strong force when it comes to television ads, but this year they have chosen to not air a commerical during the Superbowl which leaves a lot of people wondering..Why?

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- Posted by Mission Creative

Mission Creative is proud to announce the launch of the new Dubuque CVB website

Mission Creative is proud to announce the launch of the new Dubuque CVB website. This online marketing tool boasts many new features to show potential visitors that Dubuque has indeed been Reinvented!

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- Posted by Mission Creative

Down To Earth-Dubuque 2.0

Dubuque 2.0 is community lead program that is working to make Dubuque an eco-friendly place to live and create a better living environment for all.  They are working to change the ways of the community to "go green" and help the environment and world day by day. 

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- Posted by Mission Creative

Branding Your Business

A lot of people like to think that branding your business is something that only large corporations need to worry about..but that is not true.  Every business needs to brand itself because branding says a lot about you and your business.  It helps you set your business apart from all the others and helps you stick out.

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- Posted by Mission Creative

Superbowl Ads-Not Just Entertainment

Not many of us have $3 million dollars laying around to spend on a 30 second commerical slot for the 2010 Superbowl, but if you did have that kind of money a superbowl ad would be totally worth your money.  Many people only watch the Superbowl to watch the hilarious and well put together commercials that air.  One of the main concepts that a company wants to do with their advertisement is to entertain, but that is not the only thing they do.  A lot of marketing executives can learn a lot just by watching the commercials and getting new ideas.  There are 5 marketing techniques that are considered when working with the Superbowl advertisements that can help you out in any area of marketing for a product or service....

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- Posted by Mission Creative

Typography-The New Art of Advertising

A fun and savvy form of design has taken over advertisement everywhere.  Typography is the art and technique of arranging type, type design, and modifying type glyphs using a variety of illustration techniques.

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- Posted by Mission Creative

Trident uses Twitter testimonials

What better way to show the success of your product then real, authentic testimonials? (And no, not the "I lost 45 pounds thanks to Ab Zapper!" kind.) Trident has turned Twitter talk about their new Layers gum into a full-page USA Today ad afting using Twitter's built-in word search engine. They pulled up positive experiences about their product, got both the user's and Twitter's approval, and made "The People Have Tweeted," a geniune nod to the power of social media and exactly the kind of advertising that can cut through today's noise. See the full ad after the break.

Read - "Trident Gum turns fan tweets into full-page USA Today ad" at Mashable

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- Posted by Mission Creative

Bit.ly's new viral finder is just what the doctor ordered

Tracking the Internet underground has gotten a little bit easier thanks to Bitly.tv, a service showing some of the most buzzed video links shared between social media sites. Based on the popular URL shortener service Bit.ly, used often for the character-limited Twitter, the Bitly.tv algorithm roots out links and displays the latest trending videos. The platform serves as a great way for businesses to determine the health of their viral campaign, especially given how the service shows the latest Tweets based on each link. Beyond that, it personally lets you get ahead of your friends on the latest and greatest oddball video. That patronizing sigh will never feel so good.

Read - "Bit.ly launches tool that tells you which videos are going viral" at Mashable

- Posted by Mission Creative

Youth Marketing and the Art of Not Taking Yourself So Seriously

I guess I have this mental image of a business owner who is attempting to break into youth marketing. He’s an overweight, middle-aged and rosacea-nosed man who has a passion for thumbing through yachting magazines as he rolls a rocks glass in his button-tufted leather office chair. Then he kicks up his Italian loafers and lets out a sigh. That instant, an apprehensive secretary tiptoes into his office.

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- Posted by Mission Creative

How much would you pay for an LOLcat?

"To view more Star Wars Kid, please enter credit card info now."

Reuters is reporting that YouTube is considering offering a pay service to their popular video site in an effort to allow premium TV and movies to be streamed.  This move could position it as an iTunes-like service, and potentially bump heads with cable companies like Comcast, now a major owner in NBC, who streams content online through its Hulu service. Read more about the in's and out's of it below (or, you know, just watch cute kitten videos for a few hours).

Read - "YouTube looks at subscriptions, more ad dollars" at Reuters

- Posted by Mission Creative

Augmented reality bites?

We've posted quite a few things about augmented reality, mostly because we can see its potential as a marketing tool and as a new way to interact with the end-user...well, that, and it's really neat. But it seems in the rush of 'me too,' user accessibility has fallen to the wayside and may be hurting the fledgling tech. Advertising Age has posted an interesting look at the augmented reality landscape so far, and proposes that if more thought isn't put into it, it's bound to go the way of those blue-and-red 3D glasses (that is, until they're brought back decades later).

View - "Augmented Reality is Overhyped and Abused" at Advertising Age

- Posted by Mission Creative

How the business-customer relationship is changing

Social media blog Mashable has a great post on how interaction between business and customer is changing during the social media age. Check it out by clicking the link below.

Read - "4 Ways Social Media is Changing Business" at Mashable

- Posted by Mission Creative

Hermes' Tokyo storefront will blow you away

As a high-fashion luxury goods manfacturer, Hermes is in the image-seling business. And although swaths of fabric may not be part of that, Hermes' Tokyo branch uses a little storefront magic for something passerbies won't soon forget. How's it done? Well, according to one commenter:

The fan / air tube is mounted up in the ceiling, pointing almost straight down and slightly to the rear of the scarf, and they generate a somewhat turbulent air movement. The bar the scarf is suspended on is heavy enough that the fan does not affect it. The bottom corners of the scarf are weighted just enough that when the fan blows down, it's the center of the featherlight silk scarf that bellows out first and most, giving the impression that the direction of the air movement comes from the screen.

Why, yes, of course.

[via Gizmodo]

- Posted by Mission Creative