Jul 23 2010

Pabst Blue Ribbon gets a makeover in China



Megan Gibson at TIME NewsFeed gave us the head's up about the beverage the Chinese call Pabst Blue Ribbon 1844. This unassuming staple of midwestern backyard barbecues is considered a premium drink in China. So premium, in fact, it would set you back $44 a bottle.

 Read - Pabst Blue Ribbon Is Classy and-Expensive in China at TIME NewsFeed

- Posted by Mission Creative

Jul 23 2010

Mission Creative Designs Mr. Goodcents Franchise Development Materials

Mr. Goodcents - Collateral Materials

Mission Creative designed Mr. Goodcents Franchise Development's materials to be very visual with a minimal amount of content. These general overview pieces will have a long shelf life. The folder allows for additional support materials to be slid into a die-cut pocket.

To view more of the Franchise design, visit the Franchising section of the website.

- Posted by Mission Creative

Jul 23 2010

Conlon Construction Co.

Conlon Construction Accordion Fold

Conlon Construction Co. wanted a marketing piece that would be easy to mail in a #10 envelope and maintain the clean, constructed, and modern feel that Conlon is well-known for. Mission Creative created an accordion fold piece that encompassed all these elements.

- Posted by Mission Creative

Feb 22 2010

Lady GaGa-Marketing/Promotional Phenom

Not only is the singing sensation Lady Gaga catching the eye of virtually everyone around the world because of her out there looks and her personal saavy music that is creating a phenom in the music world, but she is also attracting marketing directors and advertisers all over the world.  She not only has 2.8 twitter followers, 5.2 million facebook followers, been on muliple print ads and commercials, has Virgin mobile sponsoring her Monster Ball tour, has created her own brand of headphones with her record company, has created her own pink lipgloss with M.A.C. cosmetics, and has been asked by Polaroid to help create new products for them with her edge all within the first year of her debut album.

- Posted by Mission Creative

Feb 8 2010

Religion turns to Social Media

Religious institutions are now turning to the social media craze like everyone else.  Social media is allowing companies and institution to connect with thousands if not millions of people every minute.  Facebook, Twitter, MySpace, and Flickr are taking over the media because it has connections that institutions are looking for.

- Posted by Mission Creative

Feb 4 2010

Pepsi Skips Superbowl

Every year, millions of people tune into the Superbowl for one reason: To watch the TV commercials.  This year the price of a 30 second commercial is $2.5-3 Million depending on the time slot it will air.  This seems like an extrodinary amount of money or a 30 second ad, but when you consider that there are on average 100 million people that watch the Superbowl the money is well worth it.  Pepsi is always a strong force when it comes to television ads, but this year they have chosen to not air a commerical during the Superbowl which leaves a lot of people wondering..Why?

- Posted by Mission Creative

Feb 1 2010

Mission Creative is proud to announce the launch of the new Dubuque CVB website

Mission Creative is proud to announce the launch of the new Dubuque CVB website. This online marketing tool boasts many new features to show potential visitors that Dubuque has indeed been Reinvented!

 

- Posted by Mission Creative

Feb 1 2010

Down To Earth-Dubuque 2.0

Dubuque 2.0 is community lead program that is working to make Dubuque an eco-friendly place to live and create a better living environment for all.  They are working to change the ways of the community to "go green" and help the environment and world day by day. 

- Posted by Mission Creative

Jan 25 2010

Branding Your Business

A lot of people like to think that branding your business is something that only large corporations need to worry about..but that is not true.  Every business needs to brand itself because branding says a lot about you and your business.  It helps you set your business apart from all the others and helps you stick out.

- Posted by Mission Creative

Jan 18 2010

Superbowl Ads-Not Just Entertainment

Not many of us have $3 million dollars laying around to spend on a 30 second commerical slot for the 2010 Superbowl, but if you did have that kind of money a superbowl ad would be totally worth your money.  Many people only watch the Superbowl to watch the hilarious and well put together commercials that air.  One of the main concepts that a company wants to do with their advertisement is to entertain, but that is not the only thing they do.  A lot of marketing executives can learn a lot just by watching the commercials and getting new ideas.  There are 5 marketing techniques that are considered when working with the Superbowl advertisements that can help you out in any area of marketing for a product or service....

- Posted by Mission Creative

Jan 14 2010

Typography-The New Art of Advertising

A fun and savvy form of design has taken over advertisement everywhere.  Typography is the art and technique of arranging type, type design, and modifying type glyphs using a variety of illustration techniques.

- Posted by Mission Creative

Dec 21 2009

Trident uses Twitter testimonials

What better way to show the success of your product then real, authentic testimonials? (And no, not the "I lost 45 pounds thanks to Ab Zapper!" kind.) Trident has turned Twitter talk about their new Layers gum into a full-page USA Today ad afting using Twitter's built-in word search engine. They pulled up positive experiences about their product, got both the user's and Twitter's approval, and made "The People Have Tweeted," a geniune nod to the power of social media and exactly the kind of advertising that can cut through today's noise. See the full ad after the break.

Read - "Trident Gum turns fan tweets into full-page USA Today ad" at Mashable

- Posted by Mission Creative

Dec 18 2009

Bit.ly's new viral finder is just what the doctor ordered

Tracking the Internet underground has gotten a little bit easier thanks to Bitly.tv, a service showing some of the most buzzed video links shared between social media sites. Based on the popular URL shortener service Bit.ly, used often for the character-limited Twitter, the Bitly.tv algorithm roots out links and displays the latest trending videos. The platform serves as a great way for businesses to determine the health of their viral campaign, especially given how the service shows the latest Tweets based on each link. Beyond that, it personally lets you get ahead of your friends on the latest and greatest oddball video. That patronizing sigh will never feel so good.

Read - "Bit.ly launches tool that tells you which videos are going viral" at Mashable

- Posted by Mission Creative

Dec 17 2009

Youth Marketing and the Art of Not Taking Yourself So Seriously

I guess I have this mental image of a business owner who is attempting to break into youth marketing. He’s an overweight, middle-aged and rosacea-nosed man who has a passion for thumbing through yachting magazines as he rolls a rocks glass in his button-tufted leather office chair. Then he kicks up his Italian loafers and lets out a sigh. That instant, an apprehensive secretary tiptoes into his office.

- Posted by Mission Creative

Dec 16 2009

How much would you pay for an LOLcat?

"To view more Star Wars Kid, please enter credit card info now."

Reuters is reporting that YouTube is considering offering a pay service to their popular video site in an effort to allow premium TV and movies to be streamed.  This move could position it as an iTunes-like service, and potentially bump heads with cable companies like Comcast, now a major owner in NBC, who streams content online through its Hulu service. Read more about the in's and out's of it below (or, you know, just watch cute kitten videos for a few hours).

Read - "YouTube looks at subscriptions, more ad dollars" at Reuters

- Posted by Mission Creative